With the launch of its new and best ever formulation, Joy, the leading dishwashing liquid in the Philippines, doubled its famous old record of the number of plates washed with a single bottle. From 8,750 plates 20 years ago, 17,500 plates were cleaned with just one single 495 ml bottle of the new Best Ever Joy – covering the entire length of the San Juanico bridge and back.

“With our effort to continuously innovate Joy to help Filipino families achieve their Best Ever Life, we introduce the new Best Ever Joy that can wash more plates with just one bottle. This means more savings for families that they can use to lead their best ever lives. The Best Ever Joy is so good that its new formulation was able to clean 17,500 plates with just one bottle of Joy, doubling our own record of 8,750 plates 20 years ago,” shares Meir Yap, Dish Care Brand Manager at Procter and Gamble.

Joy celebrated this momentous occasion through the nationwide #BestEverLife Salu-Salo. The celebration first started on June 23, 2019, near the San Juanico Bridge. Joy celebrity endorser Michael V. was on site in San Juanico Bridge to lay down the 17,500 plates. Guest of Honor Mayor Elect Alfred Romualdez congratulated Joy on the launch of its new and improved product. The event was filled with scrumptious regional cuisines and delicacies and featured festive song and dance performances by regional prides such as The Prodigals, Remo Tribe and the Rondayan.

Product experts established the new Best Ever Joy’s superior dishwashing mileage with experiment videos that showed the product’s new and improved reformulation –  a truly Zero Sebo* result. The new Best Ever Joy’s mileage was even demonstrated live by how just one bottle of the Best Ever Joy can clean all of the plates utilized in the salu-salo.

San Juanico Bridge was just the start of the celebration of the nationwide Joy #BestEverLife Salu-Salo. On June 24, 2019, celebrity mom Jolina Magdangal-Escueta led another celebration at Plaza Ibarra in Quezon City filled with festive Filipino delicacies and festival performances.

Media guests watched Michael V. via his San Juanico Bridge greeting where he showcased the incredible proof that 17,500 plates were washed by just one 495 ml bottle of the new Best Ever Joy.

Fellow celebrity mom Rufa Mae Quinto and mommy blogger Momi Berlin joined Jolina on stage to talk about how the new best ever Joy has helped them lead the best ever lives for their families. “I tried using a different dishwashing product in the past, but even though it was cheaper, we ended up spending more because we finished up one bottle so fast. When I use Joy, because the product is so concentrated, one drop goes a long way,” Momi Berlin shared.

In both events, Joy also extended the celebration of the Best Ever Life beyond the attendees of both events. Joy committed to supporting 1 months’ worth of meals each for the SOS Children’s Village Alabang and Tacloban as part of helping children to live their best lives every day. They will also be donating the thousands of plates washed with Joy lining the bridge to SOS and other organizations that support the feeding and nutrition of children around the Visayas and nationwide.

I love that Joy also supported SOS Village in this way. I’m sure that their help will make a difference in the lives of the children in these institutions. I like supporting and working with products that have a heart for the poor and marginalized and that helps make peoples lives better.

As more and more Filipinos use the new Best Ever Joy in their homes, more and more are also discovering their best ever life.

What is your idea of your best life?

For me, it means living out the life God wants me to live. At this season of my life, I believe that God wants me to stay home with my children so I can prioritize caring for them, teaching them and doing work that is also my ministry and my passion.

I’m also grateful that I am able to share meals with my kids daily, three times a day most of the time. We get to have simple salu-salo every day because I am home to eat meals with them. This is something that not all parents get to enjoy so I feel blessed to be given this opportunity.

I’m grateful for products like Joy that make it easier for work-at-home moms without maids like me to do the dishes. Time and money saved will definitely make a big difference in my schedule as a busy mom.

Have you tried the best ever Joy new formula? You should!

Be part of the #BestEverLife movement with the new #BestEverJoy!

The new Best Ever Joy comes in a limited offer of only P99 for the 495 ml bottle. Joy is available in all leading supermarkets and grocery stores nationwide.

For more information about Joy, visit the Joy Philippines Facebook page.